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中联富士采用定性、定量分析和综
合集成的调研方法，已成功地为不同客
户提供多方面的专业的市场营销及市场
战略咨询。其中包括：帮助客户提出企
业发展战略，为企业设计适宜的管理模
式、营销战略、企业改组与重组业务流
程，为不同的企业提供中国不同种类专
家网络的介绍,为外资企业在中国投资、
合资进行中介服务，为不同企业提供与
中国关联的各种市场的销售促进及市场
视察运营方面的规划，为中国企业提供
国外的市场信息、行业调查研究，以及
对海外企业的投资、合资、技术引进等
业务的支持涉及领域。
我们采用实地调查、电话调查、德
尔菲法、焦点小组法、文献资料/数据库
检索法、实地分析等方法，进行定性研
究。同时，运用随机抽样、计量经济模
型、预测模型进行量化分析和预测。
我们在定性与定量研究的基础上，
运用了系统学、产业经济学、信息经济
学、市场营销学进行系统研究。为客户
提供在宏观环境、产业状况、博弈、行
业及微观经济动态、国际贸易等多方面
的资讯。
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Research Methodology:
Qualitative Research Methods
The methods of field survey, focus group,
document collection and positive analysis
are used to make qualitative analysis for
the objects studied.
Quantitative Research Methods
The methods of random sampling, econo-
metric model and forecast model are used
to make scientific quantitative analysis
and forecast for the objects studied.
Comprehensive Integration Research
Methods
On the basis of qualitative and quantitative
research, the theories of system theory,
industrial economics, information
economics' and marketing are used to
conduct systematic research for the
objects studied.
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Marketing Consulting Procedures:
Project Set-up Stage
Meeting with clients,problem definition,
objective clarification and research planning
Preparation Stage
Project planning, sampling, variables meas-
uring and Questionnaire design
Research Stage
Document research, focus group, indepth
interview and questionnaire survey
Data Analysis Stage
Data processing, qualitative analysis,
quantitative analysis and comprehensive
analysis
Conclusion Stage
Report compilation, quality assessment,
report submission and customer feedback |
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